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Your Circle of Influence

Have you made the most of your circle of influence? As a hairdresser, you are likely your clients’ somewhat surrogate family, BFF, and even therapist. Long-term guests in your salon come back time and time again not just because of your killer highlights or envy-worthy blowouts, because they like, trust and, to a large degree, need you. Whether you realize it or not, you are more than their go-to beauty pro, as you likely know more about their work, family, friends, and even love lives. You are able to come into their personal space and share a more intimate relationship than even some marriages. The question to you is this: Are you making the most of this trust with each client and thinking in terms of your full circle of influence with your entire clientele? Just remember that they look to you for trends, subtle style changes to keep them current and expert advice for special occasions, so make sure you are doing your part to step up. You should be offering personalized and ever-evolving suggestions, DIY styling advice, hair and color care advice with product and tool recommendations, even suggestions on the best wardrobe and makeup color palette to go with their new hair color choice. The more that you can offer them in terms of sincerely customized advice, the more they will trust your advice and opinion on a variety of matters. Trust, like respect, has to be earned, so do your part to build up your client’s confidence and absolute trust in you, your abilities, and even more so, your opinion.    

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