Want a great way to reward loyal clients while keeping them coming back? Consider a Salon Loyalty Reward program. Whether it be a service or retail buy, points can be rewarded every time a customer makes a purchase and these points can later be redeemed in the salon for any product or service.
Many major retailers are offering some sort of loyalty program, so perhaps your salon can benefit from one too. If this sounds of interest, consider the following suggestions.
Make it easy to enroll in the program and to accumulate points. Consider automatically enrolling clients so they don’t have to opt in and have all points tracked through your accounting program if possible. Send out regular updates so clients know how many points they have earned, how they can earn more (great opportunity for various promotions) or how they can cash them in.
In the very beginning come up with an exchange rate: For example reward one point for every dollar spent in the salon. For redeeming, 100 points earns $5.00 (or whatever value) off of a later service, 200 points receives $10 off, etc. Do make it perfectly clear if reward points can be used toward gift cards or if certain products or services are not eligible for the program.
Next, outline ways clients can earn extra points beyond their regular service or product purchase. Consider add-on points for:
- Trying a new or specific service or combination of services
- Pre-booking next appointments at checkout
- Referring a friend or family member
- Posting salon flyers at work or school
- Passing out s stack of salon post cards or brochures
- Posting a salon review online
- Participating in special programs such as salon sponsored charity events
- Creating social media buzz about the salon (ask them to use a specific hash tag and or tag the salon so posts can be tracked)
Do you have a Customer Loyalty Rewards program in play? If so, let us know how it has done for you and what you would do differently.
