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Make a Six Figure Salary as a Hairstylist using the 3 R’s

I like to think that people who decided to “Do Hair” made their decision based on the ability to make money. Making a six figure salary is, and should be, a goal that hairstylist have. I recently had the privilege of sitting in on a class presented by Sylvester Bailey with Design Essentials. He discussed how using the 3 R’s will not only expand your business, but will have you well on your way to a six figure salary. Those 3 R’s are Rebook, Retail and Refer Rebook The best type of clients are the ones you already have. It’s important to have them book their next appointment before they leave the salon. Even if they don’t know exactly when they want to come, make them book a tentative appointment that can be changed later if necessary. Salon booking software systems are great because many of them send your clients follow up emails when they book appointments. A lot of software systems will even send a reminder email to a client who hasn’t been in for a while, asking them to return for a service. Retail Everyone does something to their hair between visits. Whether it’s shampoo, refreshing the style by flat ironing or simply wrapping. Each client is a candidate for retail. Be sure to have retail products that you use in their hair available for purchase. Also things like combs, brushes, satin pillow cases even tools like flat irons (if your budget allows) are great products to have available for retail. Refer Everyone knows our main source of new clients is word-of-mouth. Let your clients know to send you more clients like him/her. You know… good looking people with a steady income. 😉 You can set up some type of incentive like “for every new paying client they send, you will give them $5 dollars off their next service.” Make it fun by giving them style bucks that you design to look like actual cash that they can spend on services with you. Or you can offer them a free service for a certain amount of referrals. Either way, if you’re awesome, they will refer! Sometime that little extra incentive you offer will give them the push needed to refer their friends and family to you for great services. So in conclusion just using the 3R’s concepts will have you twice as busy in a shorter period of time. Don’t take this valuable information for granted. Rather put it in to action immediately and watch your numbers grow.

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