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Making a Memorable Impression

In today’s market, having a successful business has less to do with basic marketing and positioning (although you do need those things) and more to do with building a lasting impression so that others want to share the experience. Chances are that at least once in your life you’ve had such a great experience at a local business that you felt the need to tell others about it. Why not position your salon to be so share-worthy that clients can’t resist telling others about your service? Word of Mouth Influence The great thing about word of mouth influence and people talking about your salon positively is that it the most influential form of marketing available to you. It’s easy for you to talk about your business being great, but when someone else does it, it carries a lot more credibility. Social Sound Off With the vast array of social media platforms in use these days, people have the ability to easily talk about what is on their minds. It’s a perfect platform to sound off about how great your salon is, so why not make it easy for them to do so. Opportunities for Impressions Salons are a service-based business, so if you make your service exceptional, people will remember and comment accordingly. The moment they step foot in your salon, they are critiquing everything: The first impression of the facility, the way they were greeted, the coffee that was served, music that was played, the conversation, the cleanliness of the stations, and, yes, even how they liked their hair. It’s not just about the service they came in for, it’s the attention to detail that they remember. It’s all the little things combined that matter…And how welcomed and comfortable they felt while in your salon. Be Memorable Make sure that your entire salon is on board with this service-first attitude so that your team can work together towards the common goal….Great comments, reviews and LOTS of shares! What are some ways your salon works hard to ensure a memorable experience? Do tell!  

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