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Profitable Color Services with HeadMapping

Founder of Salon Operating Systems, Walter Claudio is the owner of Walter Claudio, an Aveda Lifestyle Salon Spa in Santa Barbara, California. After witnessing the practices and methods of various restaurants, Claudio applied some of the same principles to the salon industry. He saw that a standardized mode of operations was the key to creating an efficient and successful color business model, so he developed the Headmapping® hair color system. He is also the designer of the HeadMapping® ColorMix Collection by etopa®, and the co-creator of ColorBiz®, the first software for colorists. This Headmapping system specifically defines areas of the head into sections, creating a “map” that determines exactly how much time, effort and product is required to perform each color service. Stylists can then dispense the right amount of color for specific color techniques, as well as amounts of hair being colored. For example, a client with shorter hair would require less color and likely less application time than someone with long, thick hair, therefore the two services would be priced differently. With the Headmapping system, there is mush less waste associated with color services, which in turn helps increase profits. In addition to minimizing waste, it helps clearly defines pricing for color services and gives the salon an opportunity to increase revenue. And the consumer is left with consistent pricing and trusted results – a welcome departure from the salon roulette norm. The color systems’ process also allows for a unique team approach to color services within the salon. With prior teamwork situations, multiple service providers working on one customer would often create a negative outcome, as too many hands involved would detract from the final product. Yet with a specified set of practices employed for each client, colorists can now collaborate on services, creating an artistic and inspirational whole that is greater than the sum of its parts. Many salons have transformed their color businesses by incorporating HeadMapping standards, as they deliver consistent results and create stronger client loyalty. Strengthen your salon brand and add equity and value to your business by driving your color business with standards and proper training. http://headmapping.com/

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