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So. . . .How Is Your Database Looking Today?

I recall a conversation I had a while back with stylist called Sally, who had been in the industry for many years, and we were talking about salon management software. She was very patient with me as I spoke about the benefits that software could have for her business and she smiled at me with a look that said, “I have no idea what you are talking about.” I recognized the look immediately and quickly down shifted the conversation to a short question, “Where do you keep your customer’s phone numbers.” “Ahh,” she said with a broad smile, “I don’t keep them anywhere, they come in regularly and usually call if they need to change their appointment.” Sadly this story plays out all too often in salons across the country and although Sally’s comment was true at one time, it’s not the case today. These days clients have many more choices of where to get their hair done than at any time in history, so keeping track of – and in touch with – clients is more important than ever before. Gathering client information is not only a worthy practice but very valuable to your business. It’s also an opportunity to build a deeper bond with your client and share how it can help save them money. However, many stylists feel awkward asking clients for phone numbers and email addresses. If this is you, here are some helpful tips.
  1. We as consumers willingly share information about ourselves almost every day, so don’t think your clients will object
  2. Upon check in, hand the client an iPad or if you are not using salon software*, a clipboard with a client profile form
  3. Ask them to update their contact information and get permission to send them an email from time to time so that they can be aware when their favorite product or service is on promotion
  4. Be sure to collect three pieces of information
    • a. Preferred phone number
    • b. Preferred email address
    • c. Birthday (not birth year)
Here are a few reasons why you need this information:
  • • You have a cancellation and need to fill an appointment
  • • You want to send them a birthday card or better yet, a gift
  • • You have just taken a hair color course and want to share a new technique with them
All these activities build a stronger bond with your client, and keep them interested in you. Remember that customer loyalty is what you need to build a healthy, lasting clientele. Good customer service isn’t enough to WOW them anymore.. . . More to come. . . *To receive a 30 day FREE TRIAL of HAIRDRESSERPOWER Salon Software, visit http://hpsalonsoftware.com/

2 thoughts on “So. . . .How Is Your Database Looking Today?

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