Newsflash! Most of your clientele does not come to you solely because of your talent as a hairdresser. They naturally expect good service and a great end result, but what keeps them coming back is, well….YOU! In truth, it’s your witty conversation and ability to listen. To them, you are their salon therapist.
Even if you are the best hair cutter, colorist or even finisher, if you can’t chat it up with your clients and engage them in conversation, you will never be as successful as other salon therapists who can. Why not make the most of the time you have with them and keep them coming back for more in later “sessions”?
Get Them Talking
Ask questions about your client’s day, their family, work, special plans for the weekend, etc. Anything that gets them talking. As much as possible, go for the type of questions that require more than a yes or no answer, that way the conversation keeps going and it’s not just you talking.
Research Topics
Keep up on current events, pop culture and what’s trending so that you have something to talk about. If nothing else it gives you a way to initiate a conversation based on your client’s interests.
Keep Notes
Try to keep records of your client’s interests as well as topics of any conversations you have had with them. That way the next time they come in, you have a better idea of where you left off.
Truly Listen
To live up to the honorary therapist title, you must be able to keep the conversation going with a client. That means intently listening to their answers to your questions and reciprocating, making sure the conversation is about them, and not you (unless they ask). Don’t work too hard to roll out the next question. Instead, roll with the direction they take the conversation.
Bonding Moments
Forming a relatable bond with your client will keep a relaxed and friendly conversation rolling. However, sometimes for whatever reason, the conversation simply stalls or never truly develops a good rhythm. If things are not going well, consider subtly mimicking body language and speech patterns. The tactics, if kept under the radar, are ways of making yourself seem more like your client and therefore more relatable. The key thing to remember is that conversation is a two-way street and if nothing is working, you may simply just not click with this specific client. Learn from these experiences and work to target the type of client you want in your chair. That way the 30-90 minute service flows along nicely, like the conversation!
Do you have any other ideas that have worked to spark up a client conversation?