- By 2020 Generation Z will account for 40% of all consumers.
- Gen Zers know how to research, self-educate and find information. Thirty-three percent watch lessons online, 20% read textbooks on tablets, and 32% work with classmates online.
- The average Gen Zer has the attention span of about eight seconds. They have grown up at a time when they’re being served media and messaging from all angles, and have adapted to quickly sorting through and assessing enormous amounts of information.
- Generation Z consumers spend 7.6 hours per day on average socializing with friends and family.
- Gen Z shares the entrepreneurial spirit of Millennial innovators: About 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs.
Tag: future professionals
Carrying the Torch – Artist Spotlight
Tragedy Sparks Inspiration
Fast-forward to 2015 and a bustling salon environment is the backdrop for a class of future salon professionals ready to make their mark on the industry. In the mix at Paul Mitchell The School San Diego is Kyla Rose, an eager young blonde with a recognizable spark. Proud to be Nicki’s daughter and Nick and Ramona’s granddaughter, Kyla enrolled in the school and devoted her time and energy to her education. She even won a partial Paul Mitchell scholarship with an essay she wrote about her mom. Now set to graduate late June 2015, Kyla is looking forward to carrying on the family tradition in her own signature way. Described as a joyful ray of light much like her mom, this extroverted social butterfly considers herself to be a new age alchemist, as she sees it as her calling to help make others feel confident. “Building an artistic, healthy presence and unique impression is important to me. By focusing on a person’s inner essence, I am able to bring out into the open who they truly are,” said the rising star. Kyla specifically loves the cutting aspect of her craft and is excited to see men paying more attention to appearance and grooming. She is also drawn to makeup and sees it as a way of creating an artistic expression on a human canvas. In addition to the required hours at the academy, Kyla participated in many outside activities during her time in beauty school. She modeled for NAHA, did makeup for a designer fashion show in Los Angeles, and did hair and makeup on her own models for a BEACON photo shoot. When asked about how her family influenced her decision to enter the beauty industry, Kyla said, “Mom influenced me by pushing, guiding, and loving me and I learned by seeing her be successful in this business. She had a big personality and I loved seeing how happy and uplifted people were after she came around.” She continued, “I grew up around the beauty industry so I watched Grandpa and Gramona (Grandma Ramona), who is also a wonderful mentor, work hard at the family business. They are both independent and successful, and support our whole family through their hard work.” Kyla is ready to roll up her sleeves and dive into her future headfirst. She clearly wants to make a difference in the world and the industry she grew up in, and above it all, to make her family proud. “The universe is on my side,” Kyla said, continuing, “and so is my family!” Keep up with Kyla and watch her career blossom by following her at kylarosestyle.com. Photo captions top-bottom:1. Kyla touching up her models on set with her mentor, Reno Prezio, looking on. Photo by Natasha Gerschon.2. Results of editorial shoot with photographer Natasha Gerschon. Hair and Makeup by Kyla Rose.3. Nick Cutter and Kyla Rose – photo by Gramona.Beacon 2015 Student Winners Announced
The Professional Beauty Association (PBA) is pleased to announce the winning students and honorable mentions chosen to attend Beacon 2015. These students were selected from more than a thousand applicants based on the creativity, presentation and content of their resume, professional portfolio, and creative marketing pieces. All Beacon applications were judged by PBA members, including top manufacturers, distributors and licensed professionals from across the country. Meet these exceptional students at PBA Beauty Week in Las Vegas July 11-14, 2015. Held annually as part of PBA Beauty Week, Beacon accepts around 100 winners and invites 200 additional honorable mentions to be a part of this career-building event. Attendees are comprised of the nation’s top cosmetology students and PBA strives to help provide them with a foundation to build a successful future in the industry. Designed to educate students on the various components needed to manage an accomplished career, Beacon introduces students to the business side of the industry and provides valuable insight on marketing, business operations, networking and leadership training. Beacon winners receive free tuition, and honorable mentions pay a small fee to attend PBA Beauty Week in Las Vegas, which includes a full line up of education tailored specifically to them. The Beacon program is long renowned for hosting the industry’s most accomplished speakers and this year’s program features leading educators including Geno Stampora, Vivienne Mackinder, Stephanie Kocielski. In addition to attending their specialty classes, students tour the Cosmoprof North America trade show floor to meet beauty business leaders and attend PBA’s annual Business Forum, featuring the Beauty Pitch, where they learn the role global distributors and manufacturers play in the industry. As part of this year’s Beauty Week, PBA is encouraging Beacon winners and honorable mentions to post the “I am a 2015 Beacon Winner!” and “I am a 2015 Beacon Honorable Mention!” graphics on their social media pages, along with #BEACON2015, as a way for their followers to support them on their journey to Beauty Week. For a full list of the winners and the schools they currently attend, please visit probeauty.org/beaconwinners. If you would like to sponsor the 2015 Beacon program, please visit probeauty.org/beacon. Photo courtesy of the PBA |