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Who is Inspiring Your Potential Clients?

Zoe Elizabeth Sugg is an English fashion and beauty vlogger (video blogger) and internet personality. She is best known by her fans and viewers on YouTube as Zoella. The 25 year old former interior design apprentice from the U.K. began her first YouTube channel in 2009. Today Zoella has over 5 million mostly teenage subscribers who in turn influence their parents and spend their money. Zoe is not alone in the vlogging world: There are a host of internet personalities with lots to say on hair, makeup and fashion. They have outstanding self-taught hair styling skills; show their loyal fans how to do and use the latest and greatest, and are getting rich from their efforts. Perhaps there is something to be learned from all this? Here’s my take away! • Clients are hungry for information. • They love seeing new things. • Many salon professionals are missing an opportunity to share what they know. Here are a few thoughts that came to mind on how you might capitalize on this. Firstly, it might be really smart to subscribe to a few vlogger YouTube channels to see what they are saying and how they do it. Zoe had my attention at 5 million subscribers! Now I know that not everyone is cut out to be an internet personality, but I’m sure that writing a blog or creating an interesting Facebook and Pinterest page full of things that you like that your clients (and potential clients) would love to know about isn’t too difficult. How about sharing your take ways from NAHA or if you didn’t attend, then perhaps the last color classes you attended. The bottom line is that if you become interesting, then people will become interested in you, which translates into more new clients. More to come. . . . . .

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