- Increase brand awareness and reach (ultimately, to acquire new customers)
- Distribute relevant marketing content and advertising
- Provide customer support
- Connect customers to one another
- Keep customers happy
- Make customers stay (retention)
Amazing Hair
Any time a client makes a major change, show it off with a before and after post. Same thing for really great cuts, color, special occasion styles, first haircuts, etc. If you find it of interest, your clients likely will too! Shoot it, brand it (your salon logo), tag it, post it!
Events and Happenings
Document events, happenings, classes, parties, etc. at your salon – Everything from your grand opening to any special occasion. Snap away and post accordingly, making sure to use appropriate hashtags, captions and tags.
Product Information
If your salon sells retail, consider posting highlight products. Pick a specific product and create a quick post about how to use it, what hair types it’s best for, etc. You can pull imagery and information from the manufacturer’s website and create your own customized artwork and post. Also, be sure you are following any brand that your salon carries on the manufacturer’s social media. That way you can share posts from their site: Product info, styling tips, collections, videos, etc. There’s a wealth of knowledge on these sites, so take advantage of what’s available.
Promotions and Special Offers
Always have some sort of promotion going on, that way you not only have something to talk about but it also helps sell through slower moving product or introduce new ones. The promotion can also be for services, either to help build newer stylists, or to increase add-on services, which is always good for the salon’s bottom line.
Giveaways
Nothing gains followers and engagement quite like giveaways. Consider offering an occasional giveaway for salon products or services or even assemble a gift basket for special occasions (Mother’s Day, Easter, Valentine’s Day, etc) and raffle them off for the highest amount of online referrals, etc.
Seasonal and other Trends
Since your salon is in the business of making others beautiful, your staff needs to always be on the forefront of trends. And as trendsetters, make occasional statements about what’s coming next with all asspects of cuts, color and styling. Show off the latest trends in fringes, layers for long hair, curling techniques, or even color and color placement for the season. The options really are endless!
Reviews
There are plug-ins and apps that can be added to some social media platforms that allow users to do reviews. Be sure you are taking advantage of these features. Also, be sure you have a Yelp presence, as you can post links to any of your salon’s reviews on social. It makes for highly credible content!
Here are some more ideas:
Show off how the salon is decorated for any holiday Announce new hires or new salon services Ask for referrals / Ask followers to invite others Offer quick styling tips and techniques Give seasonal hair care advice (moisturizing in the winter, etc)
Have any social media strategies that have worked well for you? Do tell!