Tag: success
The Art of Promotion
Carrying the Torch – Artist Spotlight
Tragedy Sparks Inspiration
Fast-forward to 2015 and a bustling salon environment is the backdrop for a class of future salon professionals ready to make their mark on the industry. In the mix at Paul Mitchell The School San Diego is Kyla Rose, an eager young blonde with a recognizable spark. Proud to be Nicki’s daughter and Nick and Ramona’s granddaughter, Kyla enrolled in the school and devoted her time and energy to her education. She even won a partial Paul Mitchell scholarship with an essay she wrote about her mom. Now set to graduate late June 2015, Kyla is looking forward to carrying on the family tradition in her own signature way. Described as a joyful ray of light much like her mom, this extroverted social butterfly considers herself to be a new age alchemist, as she sees it as her calling to help make others feel confident. “Building an artistic, healthy presence and unique impression is important to me. By focusing on a person’s inner essence, I am able to bring out into the open who they truly are,” said the rising star. Kyla specifically loves the cutting aspect of her craft and is excited to see men paying more attention to appearance and grooming. She is also drawn to makeup and sees it as a way of creating an artistic expression on a human canvas. In addition to the required hours at the academy, Kyla participated in many outside activities during her time in beauty school. She modeled for NAHA, did makeup for a designer fashion show in Los Angeles, and did hair and makeup on her own models for a BEACON photo shoot. When asked about how her family influenced her decision to enter the beauty industry, Kyla said, “Mom influenced me by pushing, guiding, and loving me and I learned by seeing her be successful in this business. She had a big personality and I loved seeing how happy and uplifted people were after she came around.” She continued, “I grew up around the beauty industry so I watched Grandpa and Gramona (Grandma Ramona), who is also a wonderful mentor, work hard at the family business. They are both independent and successful, and support our whole family through their hard work.” Kyla is ready to roll up her sleeves and dive into her future headfirst. She clearly wants to make a difference in the world and the industry she grew up in, and above it all, to make her family proud. “The universe is on my side,” Kyla said, continuing, “and so is my family!” Keep up with Kyla and watch her career blossom by following her at kylarosestyle.com. Photo captions top-bottom:1. Kyla touching up her models on set with her mentor, Reno Prezio, looking on. Photo by Natasha Gerschon.2. Results of editorial shoot with photographer Natasha Gerschon. Hair and Makeup by Kyla Rose.3. Nick Cutter and Kyla Rose – photo by Gramona.Measuring the Success of Your Business
Salon Social Media Strategizing
Amazing Hair
Any time a client makes a major change, show it off with a before and after post. Same thing for really great cuts, color, special occasion styles, first haircuts, etc. If you find it of interest, your clients likely will too! Shoot it, brand it (your salon logo), tag it, post it!
Events and Happenings
Document events, happenings, classes, parties, etc. at your salon – Everything from your grand opening to any special occasion. Snap away and post accordingly, making sure to use appropriate hashtags, captions and tags.
Product Information
If your salon sells retail, consider posting highlight products. Pick a specific product and create a quick post about how to use it, what hair types it’s best for, etc. You can pull imagery and information from the manufacturer’s website and create your own customized artwork and post. Also, be sure you are following any brand that your salon carries on the manufacturer’s social media. That way you can share posts from their site: Product info, styling tips, collections, videos, etc. There’s a wealth of knowledge on these sites, so take advantage of what’s available.
Promotions and Special Offers
Always have some sort of promotion going on, that way you not only have something to talk about but it also helps sell through slower moving product or introduce new ones. The promotion can also be for services, either to help build newer stylists, or to increase add-on services, which is always good for the salon’s bottom line.
Giveaways
Nothing gains followers and engagement quite like giveaways. Consider offering an occasional giveaway for salon products or services or even assemble a gift basket for special occasions (Mother’s Day, Easter, Valentine’s Day, etc) and raffle them off for the highest amount of online referrals, etc.
Seasonal and other Trends
Since your salon is in the business of making others beautiful, your staff needs to always be on the forefront of trends. And as trendsetters, make occasional statements about what’s coming next with all asspects of cuts, color and styling. Show off the latest trends in fringes, layers for long hair, curling techniques, or even color and color placement for the season. The options really are endless!
Reviews
There are plug-ins and apps that can be added to some social media platforms that allow users to do reviews. Be sure you are taking advantage of these features. Also, be sure you have a Yelp presence, as you can post links to any of your salon’s reviews on social. It makes for highly credible content!
Here are some more ideas:
Show off how the salon is decorated for any holiday Announce new hires or new salon services Ask for referrals / Ask followers to invite others Offer quick styling tips and techniques Give seasonal hair care advice (moisturizing in the winter, etc)
Have any social media strategies that have worked well for you? Do tell!How to Successfully Open a Salon
Quote-able Success
You must expect great things of yourself before you can do them. ~Michael Jordan
Success does not consist in never making mistakes but in never making the same one a second time. ~George Bernard Shaw
The best reason to start an organization is to make meaning; to create a product or service to make the world a better place. ~Guy Kawasaki
The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself. ~Mark Caine
People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy. ~Tony Robbins
Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. ~Swami Vivekananda
Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier, wish you were better. ~Jim Rohn
The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them. ~Denis Watiley
Motivation is what gets you started. Habit is what keeps you going. ~Jim Ryun
People rarely succeed unless they have fun in what they are doing. ~Dale Carnegie
Have a favorite success-oriented quote you’d like to share? Sound off below!Motivational Quotes – Success
“The distance between insanity and genius is measured only by success.” ~Bruce Feirstein
“Successful entrepreneurs are givers and not takers of positive energy.” ~Anonymous
“Whenever you see a successful person you only see the public glories, never the private sacrifices to reach them.” ~Vaibhav Shah
“It’s not what you look at that matters, it’s what you see.” ~Anonymous
“The road to success and the road to failure are almost exactly the same.” ~Colin R. Davis
“The function of leadership is to produce more leaders, not more followers.” ~Ralph Nader
“To be successful you must accept all challenges that come your way. You can’t just accept the ones you like.” ~Mike Gafka
“A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” ~David Brinkley
“Nothing in the world is more common than unsuccessful people with talent.” ~Anonymous
“Success is the sum of small efforts, repeated day-in and day-out.” ~Robert Collier
“Success is liking yourself, liking what you do, and liking how you do it.” ~Maya Angelou
“The only place where success comes before work is in the dictionary.” ~Vidal Sassoon
What are some of your favorite success-oriented quotes?